With over 80% of house buyers now initiating their property searches online it’s getting more and more challenging to make your listings stand out. So what if we told you that you could increase your website dwell time by 300%, sales enquiries by 95% and sales by 45% using one simple, cost-effective online tool?
The best kept secret to selling more houses.
Hotels, travel companies, showrooms and wedding venues have been aware of this trick for years. Yet only 1% of UK estate agents use it.
Virtual tours (or panorama 360 tours) are the future of property marketing. And could be the key differentiator converting your website visitors into productive viewings. They represent a unique and eye-catching marketing tool that can broaden your catchment area from your particular locality to the wider world. They will bring your website to life and drive greater interaction between you and potential buyers. Undoubtedly your vendors will love the added interest a Panorama 360 virtual tour will bring to their property listing.
How to stand out from the crowd?
A Panorama 360 virtual tour of the exterior and interior of your premium listings will provide the closest facsimile of the real physical experience. Panoramic photography does far more for a home than still photographs. It enables buyers to explore every nook and cranny of every room in the house. Fully accessible from every type of device – phone, tablet, iPad or desktop – it means that at any time, day or night, potential buyers can tour a property and gain a real sense of the space and its location. You will spend less wasted time out of the office with people who are “just looking”. Instead your viewings can be booked with the confidence that potential buyers already have a clear sense of the property and have made an educated decision to view it in person.
How it works?
We use specialist equipment and software to capture images in a wide aspect ratio with elongated fields of view. Linked together these provide and unobstructed 360° view of an area, covering more than the human eye can possibly see at a glance. We then add “hotspots” that allow viewers to explore deeper into a room. Additionally we can overlay information panels, floor plans and even Google maps to create an incredibly comprehensive listing. Viewers are then able to click and drag images, to move them left and right, up or down, and allow forward and backwards movement throughout the property.
Placing virtual 360° property tours within your listings will allow you to market your properties more professionally. They will give you an edge creating clear blue water between you and the competition. By showing your properties at their very best, to a massively expanded and diverse target market, you will sell faster and inevitably increase house valuations.